Social Media Breakfast San Diego-Session 8

This month as we head into session 8 our speakers, yes that's two speakers, will be Ginger Anderson and Erika DiProfio. Ginger and Erica both work for Garden Fresh Restaurant Corp. otherwise known as Souplantation and Sweet Tomatoes. Together, they are the company's social media team.

Ginger Anderson is the creative force behind Garden Fresh's online business strategy. She joined Garden Fresh in 2001 with a communications degree from UCSD. Her efforts have lead to a club veg membership of over 1 million members, a guest friendly and interactive website and being on the forefront of emerging social media marketing. She has embraced Twitter, Facebook and other social media platforms and has turned them into a priority for the company's marketing objectives. You can find her Tweeting daily @souplantation and on Facebook.

Erika DiProfio joined Garden Fresh in 2002 after working with consumer brand clients such as Tiffany Co., Dave and Busters, Sprint PCS and the W Hotel at a local public relations agency. She started the company's PR department in 2004 and has since demonstrated its importance through major print, radio and television outreach. Erika founded the Garden Fresh Kitchen Cabinet, a group of Souplantation/Sweet Tomatoes brand ambassadors, and leads the company's word of mouth and buzz activities. She helped lead Garden Fresh's emergence in social media and has integrated this strategy into the company's public relations strategy and vision.
Ginger and Erika will be discussing how Garden Fresh has utilized social media and how their fully integrated approach has proven successful. They will share examples of their monthly promotions and how social media can be incorporated into web/interactive, public relations, advertising, and local store marketing to build guest loyalty and encourage two way communication about and with their brand.

This month our breakfast will begin with a half hour of networking followed by Ginger and Erika's presentation.

This month's sponsor: TBD

Hope to see you all there.
To sponsor this event or speak at a future event, please contact Erin via Twitter @erinlevenson

You can follow any updates about Social Media Breakfast San Diego on Twitter @SMBSD

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Add a Comment

Comment by Liz Philips on September 16, 2009 at 10:40am

Nice presentation!!! And great group. I enjoyed my first mtg and will def be back. Thanks for the warm welcome.

PS Erin - Loved your top 10 social media thngs... do you have that posted anywhere?

Comment by Lindsay Hawley on September 15, 2009 at 1:46pm

Hmmm.... 730... Ill try my best but I am still a pumpkin before 8 am....

Comment by Becky Carroll on September 10, 2009 at 11:06pm

Sorry I can't be there; I am speaking at the MProfs Virtual Conference that morning. You gals rock, and I know everyone will be really impressed with you!

Comment by Maya Shaff on September 8, 2009 at 10:53am

Darn - so disappointed I'll be missing this, but I just realized I'll be out of town for work!

Comment by Ginger Anderson on September 4, 2009 at 2:20pm

Looking forward to being there! Always a good time.

Comment by bekahchristie on August 27, 2009 at 10:46pm

I missed the last one so I'm excited to be there!!

Bekah

Comment by BJ Cook on August 26, 2009 at 2:23pm

Only 12??? Come on, let's fill this place up! If you have any questions about this event feel free to let us know!

Comment by Liz Philips on August 26, 2009 at 1:42pm

Awesome! Can't wait to see the Dynamic Duo do their thing..