Social Media Breakfast San Diego Session 7

Our featured speaker as we head into session 7 will be Oscar Lutteroth. Oscar is a graduate from the University Southern California with a degree in business administration and global marketing. He's been working online since 1997 in every area imaginable. He has run his own digital design agency for almost 5 years in Los Angeles. Since October of 2008 he has been working with ParkerWhite. ParkerWhite is a social branding agency located just north of San Diego in Cardiff by the Sea. Oscar's role at ParkerWhite is anything from business development to digital strategist. His biggest focus has been offering fully integrated digital marketing solutions to their clients.

Oscar will be discussing a campaign he's recently been working on called, Hansen's Loves San Diego. The keypoints he will address are integrating social media into a large company for the first time with low expectations from the client. He will review the success of social media within the campaign, focusing on metrics, and success compared to radio. He will also discuss the problems they came across and in turn solutions they came up with for rolling this campaign out to San Francisco.

This month's breakfast will begin with a half an hour of networking followed by Oscar's presentation.

This month's sponsor is Resume Bear More information and details about who and what they do coming soon! Check out their site in the mean time!

Hope to see you all there!

To sponsor or speak at a future event, please contact Erin Levenson on Twitter @erinlevenson

You can follow any updates about Social Media Breakfast San Diego on Twitter @SMBSD

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Comment by BJ Cook on July 31, 2009 at 12:42pm

Wow only 2 folks attending? Come on all!